Diagnose
Identify technical, content and visibility weaknesses.
SEO & GEO consultancy
Turn search visibility into an actionable growth plan.
SEO and GEO optimisation backed by five years of hands-on experience. From full website audits and content gaps to prioritised roadmaps and page improvements, you will know what matters, why it matters and what to do next.
Five years experience · Evidence-led priorities · SEO + AI search · No ranking promises
Full SEO/GEO auditContent gap analysisPrioritised roadmapPage optimisation
Service at a glance
From scattered SEO tasks to clear priorities
Technical findings, content opportunities and page improvements connected to business value.
Prioritise
Separate high-impact work from low-value activity.
Improve
Optimise key pages and plan missing content.
Measure
Define useful visibility, engagement and enquiry signals.
Complete service scope
Choose the support your website needs
Delivered as a complete audit and roadmap or focused on a specific visibility problem.
Full SEO & GEO audit
Crawlability, indexing, architecture, metadata, internal links, content quality, answer clarity and AI-search readiness.
Content gap analysis
Missing topics, unanswered customer questions, weak journey stages and competitor coverage.
Search-intent mapping
Match valuable queries and customer needs to the correct existing or planned page.
Actionable roadmap
Prioritised actions grouped by impact, effort and dependencies so teams know what comes first.
Page optimisation
Titles, descriptions, headings, copy, internal links, calls to action, entities and answer-first sections.
Implementation support
Briefs, rewrites, hands-on page changes and a review after implementation.
A connected diagnostic
See the whole visibility system, not isolated warnings
The audit connects technical health, content coverage, internal linking and AI-search clarity before priorities are set.
Content opportunities
Find what is missing, then improve what already exists
Content gap analysis identifies unanswered questions and missing topics. Page optimisation turns those findings into clearer, better-connected pages built around search intent and customer needs.
- Missing topics and customer questions
- Weak or overlapping page targeting
- Briefs for new priority content
- Improvements to existing high-value pages
What the audit covers
Technical SEO, content and GEO in one view
The goal is not a generic checklist. Findings are connected to discovery, user intent, answer clarity and conversion.
- Crawlability, indexability, canonicals and sitemaps
- Site structure, internal links and orphan risks
- Titles, descriptions, headings and page intent
- Thin, duplicate, outdated or overlapping content
- Topic coverage and customer questions
- Evidence, entities and structured data
- AI crawler access where relevant
- Paths from visibility to enquiry
Five years in the field
Experience translated into decisions, not jargon
The value is knowing which findings matter, which can wait and how technical and content work support the business.
Principles behind the work
- Recommendations tied to evidence and intent
- Issues separated from opportunities and experiments
- No guaranteed rankings, traffic or AI citations
- No unsupported GEO shortcuts
- Roadmaps matched to available resources
How it works
A clear path from access to action
Scope
Define goals, markets, data and decisions.
Analyse
Crawl the site and review pages, demand and performance.
Roadmap
Organise findings into actions and opportunities.
Implement
Support the team or optimise agreed pages directly.
Questions
SEO & GEO optimisation FAQ
What is included in an SEO and GEO audit?
The audit reviews crawlability, indexability, metadata, page structure, internal links, content quality, search intent coverage and signals that help search engines and AI answer systems understand the site. Depth depends on scope and access.
What is GEO optimisation?
GEO improves how clearly useful, trustworthy information can be discovered and referenced in generative search. It builds on good SEO: crawlable pages, expert content, clear answers, evidence and internal linking.
Do you guarantee rankings or AI citations?
No. External search and AI systems control rankings and citations. The work improves relevance, clarity and the technical foundation without promising a specific outcome.
Can you optimise existing pages?
Yes. Existing pages can be improved for intent, headings, copy structure, metadata, internal links, calls to action and answer clarity.
Do you also create content?
Content briefs, outlines, rewrites and page recommendations can be included. Scope can range from strategic guidance to hands-on optimisation.
Is this one-time or ongoing?
Both are possible: a one-time audit and roadmap or ongoing implementation, page optimisation and periodic measurement.
Who is this service for?
Small and medium-sized businesses, publishers and marketing teams that need clearer priorities, stronger content coverage or better visibility in traditional and AI-assisted search.
Find out what is holding your visibility back
Share your website, concerns and business priorities. The first step is defining the right audit or optimisation scope.
Request an initial conversation