TrendTransformers is Alex’s independent website and SEO practice, based in Zaventem, Belgium. For questions about your personal data or to exercise your rights, contact alexanderkerkove@gmail.com.
When you contact Alex, the information you provide—such as your name, email address, project type and message—is used to understand your request, reply and discuss a possible project. Information needed to take steps at your request before a contract is processed for that purpose. Other correspondence is handled on the basis of the legitimate interest in responding to business enquiries. Please do not include sensitive personal information or passwords.
Website hosting and email services process technical information and correspondence needed to run this website and deliver messages. Google processes email sent to the published Gmail contact address. Optional Google Analytics is used only after acceptance. Access to enquiries is limited to handling the request and any resulting work; sending an enquiry does not subscribe you to a newsletter.
Enquiry information is retained while a discussion or requested follow-up is active. Closed enquiries are reviewed and information that is no longer needed is deleted. Project records are kept separately where necessary to fulfil a contract, meet applicable legal obligations or handle a dispute. The relevant purpose, the end of the discussion, any requested follow-up and applicable obligations determine retention; enquiries are not kept indefinitely for marketing.
The website remembers your language and cookie choices. Optional Google Analytics stays disabled until you accept analytics. You can reject optional cookies or withdraw your choice through Cookie settings. The website does not use Microsoft Clarity session replay or advertising personalisation.
Google may process information in countries outside the European Economic Area. Its privacy information explains its processing and transfer arrangements: Google privacy policy. Contact Alex for information about the providers used for your particular project. A provider link does not replace the safeguards required for any applicable transfer.
Depending on the processing and applicable conditions, you may request access, correction, deletion, restriction or portability of your data, or object to processing based on legitimate interests. Where processing relies on consent, you may withdraw it without affecting the lawfulness of earlier processing. Contact the address above. You may also complain to the Belgian Data Protection Authority.
Links to other websites are governed by their own privacy notices. This notice describes the current website and enquiry flow; material changes to that processing should be reflected here. Last reviewed: 9 September 2026.